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Privacy Policy

We don’t sell your data, stalk your clicks, or text you at 2am.

Look, we hate creepy data practices too. That’s why we keep things simple: if you give us your email, we’ll use it to send you smart, useful content—not sell it to a shady third party with a Gmail address. No spyware, no weird tracking, no nonsense. Full policy below, written by lawyers (sorry in advance).

Last updated: July 1, 2025

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our website or services, and it explains your privacy rights and how the law protects you.

By using our website and services (“Service”), you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Capitalized words have the meanings defined below. These definitions apply whether the terms appear in singular or plural.

Definitions

  • You: The individual accessing or using the Service, or the legal entity on behalf of which such individual is accessing or using the Service.
  • Company (referred to as “The Upside,” “we,” “us,” or “our”): The operator of the Service.
  • Website: Refers to The Upside, accessible from https://tbsupside.com
  • Service: The Website and any associated content, features, or offerings.
  • Country: United States
  • Personal Data: Any information that relates to an identified or identifiable individual.
  • Usage Data: Data collected automatically through use of the Service (e.g. IP address, device type, time on site).
  • Cookies: Small files placed on your device to collect data on your usage of the Service.
  • Device: Any device that can access the Service, such as a computer, smartphone, or tablet.
  • Service Provider: Any third-party company or individual we engage to support our Service (e.g. analytics, email delivery, payment processing).
  • Third-Party Social Media Service: Platforms such as Facebook, Twitter, Instagram, TikTok, and Google, through which users may interact with our Service.
  • Data Controller: The legal person or organization that determines the purposes and means of processing personal data.
  • Data Processor: Any person or entity that processes data on behalf of the Data Controller.

Collecting and Using Your Personal Data

Types of Data Collected

  • Personal Data: We may collect your email address, name, phone number, mailing address, and any other information you voluntarily provide.
  • Usage Data: Includes IP address, browser type, pages visited, and timestamps.
  • Cookies and Tracking Technologies: We use cookies and other tracking technologies to enhance user experience, analyze usage, and deliver targeted ads. You may configure your browser to refuse cookies.

Information from Third-Party Social Media Services

If you choose to connect with or log into the Service using third-party platforms (e.g. Google, Facebook, Instagram, TikTok, Twitter), we may receive basic profile information and usage data in accordance with your privacy settings on those platforms.

Use of Your Personal Data

We may use your personal data to:

  • Provide and maintain our Service
  • Manage user accounts and logins
  • Fulfill contracts and transactions
  • Respond to inquiries and support requests
  • Send updates, newsletters, and promotional messages
  • Comply with legal obligations
  • Detect, prevent, and address technical issues or fraud

Sharing of Personal Data

We may share your personal information in the following circumstances:

  • With Service Providers to help provide the Service (e.g., payment processors, email marketing platforms)
  • With Affiliates under common ownership and control
  • With Business Partners for promotional or operational purposes
  • During Business Transfers such as mergers or acquisitions
  • With Law Enforcement or Regulators if legally required

Retention of Data

We retain personal data for as long as needed to provide services, comply with legal obligations, resolve disputes, or enforce agreements. Usage data is generally retained for a shorter period unless used for security or performance enhancements.

Transfer of Data

Your data may be transferred to — and maintained on — servers located outside your state, province, or country. We take reasonable measures to ensure adequate data protection standards are met.

Security of Data

We use commercially reasonable security measures, including encryption, firewalls, and access controls. However, no system can guarantee 100% security.

Your Rights Under GDPR (If Applicable)

If you are in the European Economic Area (EEA), you have the right to:

  • Access, correct, update, or delete your personal data
  • Object to processing or request restriction of processing
  • Withdraw consent at any time
  • Data portability (receive your data in machine-readable format)

To exercise your rights, contact us at info@thebigskinny.com

Your Rights Under CCPA (If Applicable)

California residents may:

  • Request information about personal data we collect and share
  • Request deletion of personal data
  • Opt out of the sale of personal data (we do not sell your data)
  • Not be discriminated against for exercising these rights

You may submit requests via info@thebigskinny.com

Email Marketing

If you subscribe to our email list, we may send newsletters, promotional messages, or updates. You can opt out at any time by using the unsubscribe link in our emails or contacting us directly.

We use Beehiiv as our email marketing platform. By subscribing, you acknowledge that your information will be transferred to Beehiiv for processing in accordance with their Privacy Policy.

If you are located in the EU/EEA, UK, California, Florida, or Canada, you are entitled to:

  • Receive clear notice of what data is collected and why
  • Provide informed and affirmative consent (if required by law)
  • Access or update your information
  • Withdraw consent at any time (including from marketing emails)
  • Request deletion or portability of your data

You may submit any such request by contacting us at info@thebigskinny.com. Beehiiv also supports compliance with relevant laws like GDPR, CCPA, and CAN-SPAM.

Behavioral Remarketing

We may use remarketing services (e.g. Google Ads, Meta Ads) to advertise based on past interactions with our Service. These services use cookies to deliver targeted ads. You can opt out through:

Payments

If purchases are made through the site, we use secure third-party processors such as Stripe or PayPal. We do not store credit card information directly. These processors are PCI-DSS compliant.

Links to Other Sites

Our Service may link to third-party websites. We are not responsible for the content or privacy practices of those sites. We recommend reviewing their privacy policies individually.

Do Not Track (DNT)

Our website does not respond to Do Not Track signals. You can configure DNT settings in your browser.

Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Revisions will be posted on this page with the updated effective date. Material changes may also be communicated via email or on the Service.

Contact Us

If you have questions about this Privacy Policy, contact us at:

Email: info@thebigskinny.com