In this edition of The Upside, Lou Basenese sits down with Cameron Chell, CEO of Draganfly, to explore how nearly three decades of drone innovation is positioning the company for its next growth phase. Draganfly’s mission-critical technology is already deployed across public safety, defense, healthcare, and industrial markets—where reliability matters more than hype. Chell explains how surviving multiple industry cycles, building fully integrated platforms from FPV to heavy-lift drones, and benefiting from regulatory tailwinds could unlock scale in a $24B+ market and drive long-term demand.